The Adelaide 36ers NBL club is collaborating with The Hospital Research Foundation Group for a special PINK SLAM game on October 14 to raise funds for breast cancer research.
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Advertisers should pivot to investing in women's sports which are now demonstrating a 2-3x better ROI compared to their male counterparts says Jo-Ann Foo, senior director of Analytic Partners.
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Melbourne United NBL club has completed its kit branding for the next two seasons by securing a two-year sponsorship with power tool brand Ozito.
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The Hawthorn AFL club leads the charge in converting avid supporters into members, according to new data from YouGov Sport.
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The Australian Open and US Open tennis grand slams have formed a partnership to leverage their presence on the global digital platform Roblox.
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Grant Hunt has been appointed as the new chair of Tourism and Events Queensland (TEQ), Queensland’s primary tourism marketing agency.
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Sports promoters SX Global confirmed the sale of their business overseeing the FIM World Supercross Championship (WSX) to an investment group fronted by sports magnates Kyril Louis-Dreyfus and Juan Sartori.
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A new jersey sponsorship deal in the English Premier League (EPL) has sparked debate over the commitment by clubs to the league's recently adopted voluntary gambling sponsorship guidelines.
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The Women's National Basketball League (WNBL) will launch a new app and TikTok channel in response to increasing demands for digital engagement from fans, with both platforms operational before the start of the next season.
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Federation University has struck a second major sport sponsorship as it joins Melbourne City in the A-League as tertiary education partner.
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