"Be brave and trust your instinct" were the words used by former Xero executive Penny Elmslie, as she led the company into its first global backing of Women's World Cup for 2023.
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The Ford Dealer Network has amplified its commitment to Australian basketball by announcing a multifaceted partnership with Basketball Australia.
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Prolific sponsor Harvey Norman has signed as a sponsor of the Australian Olympic Committee (AOC) and has extended its partnership with Paralympic Australia.
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Kim Skildum-Reid has filed an application for preliminary discovery with the Australian Federal Court against the University of Queensland (UQ) for alleged plagiarism in instructional materials.
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Bluetti has announced a partnership with rugby league star Latrell Mitchell and has produced a new video promoting sustainable living.
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Global giant adidas has expanded its partnership with Australian golf by signing an unprecedented agreement that unites the PGA of Australia, Golf Australia, and WPGA Tour of Australasia under one apparel / footwear arrangement.
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Hancock Prospecting will inject $3 million into a new incentive program that will reward top athletes in Rowing Australia, Swimming Queensland, the Australian Swimmer’s Association, Volleyball Australia, and Artistic Swimming Australia.
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Laundy Hotels has said it would sponsor the NSW State of Origin team, contingent on the retention of current coach Brad Fittler.
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Sponsorship News (SN) has started its journey with artificial intelligence and hopes to soon offer AI-assisted search functionality.
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Booking.com is believed by some to have delay payments to small hotel operators in a move made to finance a last-minute sponsorship of the FIFA Women’s World Cup.
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