TrackMan and the PGA of Australia have boosted their partnership by introducing more of the sponsor’s broadcast technology and extending its footprint at the PGA Learning Hub at Sandhurst.
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Adidas has become the new apparel partner of the Western Sydney Wanderers with the arrangement to see it kit out the A-League club for the next three seasons.
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Milwaukee Tool has made a return to Supercars sponsorship through a deal with the series promoter.
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The Western Bulldogs and major partner Mission Foods have extended their arrangement for another five years taking it to the 20-year milestone on expiry.
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Myer will end its sponsorship of the Victoria Racing Club this month wrapping up a 40-year alliance with the VRC and the Melbourne Cup.
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Venues NSW and La Trobe Financial have struck a three-year deal that will see it become the asset management partner for Allianz Stadium and the Sydney Cricket Ground (SCG).
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The Hyundai Motor Group has extended its sponsorship of FIFA to include the Women’s World Cup which starts later this month.
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South Australians are advocating for a prohibition on gambling, alcohol, and fossil fuel advertisements during sporting events and broadcasts, according to new research carried out by public policy think tank, the Australia Institute.
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Dirt track speedway racing will celebrate its 100th anniversary in Brisbane this year with British triple world champion Tai Woffinden signed as the headline act.
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The professional sports industry is paying greater attention to morality clauses in sports contracts, according to lawyer Paul Horvath from SportsLayers.
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