Gemba senior marketing consultant Branden Stobbs brought a couple of brand specialists in to talk about their personal experience of using ambassadors for delegates at the Sponsorship News Conference held earlier this month.
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Free TV Australia has said that a ban on gambling ads could risk the sustainability of commercial broadcasting.
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Globant has expanded its relationships with FIFA with a new deal covering the upcoming Women's World Cup.
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Hard Yakka has provided some insights into how it selects talent for its Meet the Legends content series, which recently featured Australia cricketer Scott Boland.
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Case studies of recent partnership experiences from the brand point of view were presented to delegates at the Sponsorship News Conference earlier this month giving an idea of activation options.
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The University of Queensland (UQ) has become a strategic partner of Paralympics Australia in a move that will see Brisbane become an important hub for paralympic sports.
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Water Polo Australia has locked in a five-year sponsorship with Ord Minnett with the deal extendable up to the Brisbane 2032 Olympic Games.
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The Adelaide Fringe Festival made a substantial economic contribution to South Australia this year but will now further adjust its strategy for bigger future.
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Events have conspired to bring a host of international sports spectaculars to Australia and NZ over the next decade culminating in the Olympics and Paralympics 2032 in Brisbane.
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UK Premier League Chelsea FC’s potential sponsorship with Stake.com has drawn significant attention amid escalating scrutiny of gambling sponsorships across the world.
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