Don't miss the insightful session on partnerships for purpose at the Sponsorship News Conference next Wednesday at Sydney’s Royal Randwick Racecourse.
It will feature Niel Isdale from Komo Technologies delving into the inner dynamics of one of Australia's best-know partnerships between Breast Cancer Network Australia, Bakers Delight and Red Energy.
Joining him will be Carmen Mullenger, national events & community fundraising manager from the Breast Cancer Network, Jodi Murray-Freedman, director of marketing from Bakers Delight and Rachel Friend, GM marketing and sales at Red Energy.
Isdale will steer delegates through the realm of corporate social responsibility, highlighting the multifaceted benefits, and potential risks, when considering collaborations with charities and non-profits.
Such strategic alliances can have many advantages – from enhancing a brand, fortifying customer loyalty, extending market reach and employee engagement. They can also foster innovation and creativity in contributing to noteworthy causes, as well as amplifying the positive impact these arrangements can have on the wider community.
Join us in understanding how purpose-driven partnerships can lead to significant business and societal benefits.
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