Sydney Kings eye major sponsor despite unexpected delay
Despite back-to-back championship wins and consistent sell-out crowds the Sydney Kings are yet to secure a front-of-shirt sponsor but that will soon says Paul Smith.
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Tasmania JackJumpers hailed as a blueprint for future NBL expansion
The National Basketball League (NBL) has praised the Tasmania JackJumpers' entry into the competition as a "masterclass" in league expansion for potential future teams.
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VAILO will light up Adelaide 500 with renamed sponsorship
In a strategic move linked to its international expansion, South Australia-based VALO has renamed to VAILO as it takes up the naming rights for the Adelaide 500 Supercars Championship.
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NRMA Parks and Resorts partners World Surf League for Sydney Pro
The World Surf League (WSL) has announced a strategic partnership with NRMA Parks and Resorts in the lead-up to the Sydney Surf Pro.
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AFL partners pledge millions in media exposure for Sir Doug Nicholls round
In a ground-breaking move, four key AFL partners have surrendered their grass signage rights for the next two rounds of the season.
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SXSW festival announces first partnerships and promises to showcase global brands
The Sydney edition of the South by Southwest (SXSW) festival to take place in October has begun to reveal brand partners signed to support to the tech event.
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Bulldogs welcome Thrifty Car Rental as vehicle hire partner
The Canterbury-Bankstown Bulldogs have signed a new partnership with Thrifty to further expand the company’s sponsorship portfolio and it becomes the NRL club’s car hire partner for 2023.
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RAA steps up as Adelaide United's finals partner gaining presence on the jersey
The Royal Automobile Association (RAA) has expanded its sponsorship of Adelaide United and will receive branding on the back of the A-leagues team’s jersey for the rest of the finals series.
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South Sydney Rabbitohs and Young Henrys brew up custom craft beer
As the trend for football clubs to partner craft beer makers continues in Australia, the South Sydney NRL club and Young Henrys are adding froth to their existing deal with the release of a limited-edition beer.
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Hobart Hurricanes and Wilson Security extend partnership into next season
The Hobart Hurricanes BBL outfit has renewed Wilson Security as a key sponsor which will continue to partner of the men’s and women’s squads for another season.
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