Westfield strikes landmark deal with Netball Australia
Netball Australia (NA) has announced that Westfield is its newest major partner signing a multi-tier deal encompassing all levels of the game.
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Patty Mills partners with Superboost to promote hydration drink
Australian NBA star Patty Mills has teamed up with athlete-owned Superboost that produces Australia's first coconut water and fruit juice sports hydration drink.
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European sponsorship hits €29bn record high as sports sector post-pandemic
The European sponsorship market increased by 4.3% from €27.85bn to €29.05bn in 2022, marking a continued post-pandemic recovery, according to the 2023 ESA Sponsorship Market Overview by the European Sponsorship Association (ESA) and Nielsen Sports.
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WA Surfing events to emphasise mental health support through new partnership
The WA state government has announced a claimed first-of-its-kind partnership with the World Surf League and Surfing WA to support mental health.
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Strong demand pushes Aust GP to new highs
The Australian Formula 1 GP is expecting about 14,000 corporate guests a day, up nearly 17% on 2022 according to Darian Misko, general manager of sales and commercial for the race organiser.
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TCL Electronics AFL deal raises questions over existing Sharp relationship
The recent announcement of TCL Electronics becoming the new TV and whitegoods partner of the AFL has raised some eyebrows in the industry, as the league already has a supply deal with Sharp Extensive IT.
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Agency appointed to re-shape foundation’s campaigns through sponsorships
The Amy Gillett Foundation has appointed marketing agency the Partner Group to promote its “safe roads for safe cycling” message through sponsorships.
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Netball in South Australia strengthens ties with Jones Radiology
Netball SA and the Adelaide Thunderbirds have announced the extension of their partnership with Jones Radiology to cover the next two seasons.
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Sports must prioritise athlete wellbeing and grassroots investment: YouGov survey
Organisations urged to focus on the mental and physical wellbeing of their athletes, grassroots investment, and off-field player behaviour, according to a new probe by YouGov Sport Australia.
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