Toyota to remain a Crows partner until at least 2027
Toyota has renewed its sponsorship of the Adelaide Crows and will be its major partner until at least the end of 2027.
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Asahi Beverages expands pourage opportunities with new Live Nations deal
Asahi Beverages has claimed additional pourage rights in the entertainment space through a new deal with Live Nation Australia.
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Was Subway sandwiched between Supercars and Socceroos leading to fast exit?
Subway has exited its sponsorship of the PremiAir Racing Supercars team after just one season after having claimed it would be ”doing things a fresher way and bringing that to the track.”
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Melbourne Rebels sign news deals with TAC and CyberCX
The Melbourne Rebels have signed a new community partner and kit sponsor with the deals capping off a great start of season for the Super Rugby Pacific franchise.
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Metro Trains continues to promote public transport through renewed Storm deal
Melbourne transport group Metro Trains has renewed its sponsorship of the Melbourne Storm NRL club and will continue to promote the use of public transport via the deal.
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Choovie Group makes two key hires to grow cinema marketing business
Experienced sponsorship and sports marketing executive Jeremy Abbott has joined movie marketer Choovie Group and will boost its sponsorship division with assistance from Katie Frean as partnerships manager.
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WorkSafe increases Netball Victoria spend to include Vixens principal partnership
WorkSafe Victoria has expanded its sponsorship program by becoming the principal partner of the Melbourne Vixens Super Netball franchise.
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Alcohol counter-advertising offers promising results: Cancer Council Victoria
New research commissioned by Cancer Council Victoria suggests that exposure to counter-advertising against alcohol promotes higher support for policy change and less favourable views of the alcohol industry among sport spectators.
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BWS joins the AFL sponsorship roster and the code ends a three-decade merchandise deal
BWS has become an AFL sponsor and becomes the liquor retail partner of the code for the next two years.
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The dynamic between fans and athletes has changed – so should our approach: Frassetto
The way fans are engaging sport is changing with one-in-two now wanting a deeper experience than just the live game. And they are willing to search for more content and engage directly with their favourite sporting heroes according to new research by M&C Saatchi Sport & Entertainment.
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