M&M’S returns as a Melbourne International Comedy Festival partner
M&M’S has returned as a sponsor of the Melbourne International Comedy Festival with a new deal that sees the Mars brand backing live events.
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KFC-NRL renewal picks up Friday night footy but exits Magic Round and Bunker
Fast food chain KFC has renewed its sponsorship of the National Rugby League for another five years.
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Strong demand expected as new LIV Adelaide packages set for release
Corporate hospitality packages for Australia’s newest golf tournament LIV Adelaide go on sale tomorrow and should sell fast according to event director Nick Haslam.
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McDonald Jones Homes renews long-term Newcastle Knights deal
McDonald Jones Homes has renewed its sponsorship of the Newcastle Knights NRL club for a further three years and will continue to leverage the deal through building-themed, match-day activations.
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Brydens targets women through expanded deals and grassroots focus
Brydens Lawyers has ramped up its women’s sport sponsorship program recognising the influence women play in family legal decisions.
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Seiko and bp renew as home automator Merlin joins Supercars
The Supercars Series has made some solid commercial announcements this week with two key renewals and a new partner joining the sponsorship roster.
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Nib's long-term sponsorship strategy is carefully targeted
Insurer nib has a sponsorship strategy that favours long-term partnerships supporting growth through its work in the community and on sustainability, according to the CEO of its Residents Health Insurance business, Ed Close.
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Souths achieve record-breaking revenue from sponsorship and gate takings
The South Sydney Rabbitohs NRL club posted a $2.5 million profit last season, in a year that saw its sponsorship reach a significant milestone.
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Storm Group feeling benefits of fully-integrated teams across NRL/netball franchises
The Melbourne Storm Group, which operates the Melbourne Storm NRL franchise and the Sunshine Coast Lightning Super Netball team, is gaining both internal and external benefits after the full integration of marketing and commercial operations.
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Bulldogs sponsor relinquishes valuable jersey branding
Long-time Bulldogs sponsor M&J Chickens has renewed its backing of the NRL club but will no longer see its logo featured on the team jersey.
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