Brumbies sign 11th-hour principal partner in Texas-based Safeguard Global
The ACT Brumbies have signed US recruitment and labour hire consultancy Safeguard Global as its new principal partner.
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Law specialist advises sponsors to re-examine their morality clauses
With social media giving the public more access to athletes’ private lives sponsors should have strong morality clauses in their agreements according to Sven Burchartz.
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Netball Australia to boost data-centric digital experiences after Tradable Bits signing
Netball Australia (NA) has appointed fan technology specialist Tradable Bits to boost its digital strategy.
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Under Armour becomes Worldpride partner and appoints new ambassador
Under Armour has partnered Sydney WorldPride to promote a new clothing range and has appointed a brand ambassador to amplify the relationship.
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Voost leverage WorldPride and Mardi Gras partnership with Cavallo short film
Procter & Gamble-owned vitamins brand Voost has appointed Adelaide United’s Josh Cavallo as a brand ambassador leveraginge its Sydney WorldPride and Mardi Gras deal.
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Melbourne Storm to target new members through City of Casey deal
The Melbourne Storm has struck a new partnership with the City of Casey which it hopes will boost membership in the south-east of Melbourne.
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Brisbane Roar confident of solid end-of-season renewals
Despite a lacklustre 2022/23 on-field season, the Brisbane Roar A-League club is confident it will renew key sponsors when the deals expire at the end of the season.
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Kommunity Brew sees rewards in supporting a community cause
Perth brewer of kombucha and water kefir products Kommunity Brew has formed a partnership with Ocean Heroes in a deal including product sampling and provision of volunteers.
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Federal government review into online gambling continues
A public hearing took place last Friday as part of the federal government inquiry into online gaming as well as the advertising and promotion of gambling.
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KFC expands NRL sponsorship program with Dragons signing
Fast food chain KFC has made the first move of the year in its sponsorship clash with rival McDonalds, signing as a major backer of the St George Illawarra NRL club.
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