Hawthorn does the splits to take up AFLW apparel deal with JAGGAD
The Hawthorn Football Club has become the first in the AFL to appoint separate apparel partners for its men’s and women’s teams.
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Dreame deal for Swans launched at Sydney fan day
The AFL’s Sydney Swans have signed Dreame Technology as a Premier Partner for the 2026 season.
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Milwaukee Tool hones Richmond deal, extending to 2027
The Richmond Football Club has extended Milwaukee Tool as a sponsor for two years.
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Kings team again with RWS Global to energise the live basketball experience
Hoops Capital has extended RWS Global in a new multi-year deal that will enhance gamedays for the Sydney Kings and Flames basketball teams.
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WA still in growth mode, driving sponsorship demand according to local agency
Economic and population growth in WA is driving increased investment in sport and entertainment sponsorship, with brands responding to strong audience engagement and major event activity according to Playbookx’s Scott Gooch.
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Fremantle, RAC urge road safety vigilance in through Optus Stadium activations
The AFL’s Fremantle Football Club and the RAC delivered a road safety campaign last weekend at Optus Stadium.
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AFL gathers sponsors for special forum at Gather Round
The AFL will host a new invitation-only partner conference during the Gather Round in South Australia.
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Melbourne Mavericks join Vixens under HCF’s wing
HCF has lifted its support for netball in Melbourne by adding the Melbourne Mavericks to its sponsorship listing that includes an extended Vixens deal.
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Naming rights for Harvey Norman in big rugby participation play
Harvey Norman has taken naming rights to Rugby Australia’s (RA’s) grass roots promotion.
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