The AFL and Tradable Bits have renewed their partnership that covers use of the company’s data platform to drive digital fan engagement across the men’s and now women’s competitions.
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Bravus Australia has become Presenting Partner to the Girls Campus at NRL Cowboys House in a further commitment to the regional Queensland community.
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Medibank will sponsor the AFL and St Kilda Football Club’s Spud’s Game for their mental health awareness match in August.
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The Hawthorn Football Club is likely to be forced back into the market for a men’s front-of-guernsey sponsor after the AFL decided club’s Tasmanian arrangement must end after the 2027 season.
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The Australian Chamber Orchestra (ACO) has signed JBWere as the new Principal Partner of ACO Collective.
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The 2026 Magic Round achieved record-breaking attendance and viewership figures to solidify its status as a major event in the sports calendar according to the NRL.
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The Victoria Racing Club (VRC) has signed a multi-year deal with Sharp EIT Solutions which becomes its inaugural green energy partner.
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The AFL’s Adelaide Football Club will be sponsored by the Cliffs Kangaroo Island to the 2027 season.
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Chemist Warehouse hosted four days of fan experiences at Brisbane’s Suncorp Stadium during this year’s NRL Magic Round on 14 to 17 May.
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The AFL’s North Melbourne Football Club has signed a supply partnership with sports apparel brand SA1NT Layers.
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