Roblox games in Australian Open and the Athlete’s Foot campaigns
Online gaming platform Roblox will feature in two consumer promotions involving the Australian Open tennis grand slam and sports retailer the Athlete’s Foot.
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Fortescue expands RugbyWA deal to include women’s program
Fortescue Metals Group has renewed its RugbyWA sponsorship for three years to maintain its backing of senior rugby starting in 2018 when it took the naming rights to the state senior men’s competition.
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BMD Group expands women’s sponsorship program with new Wanderers signing
National engineering group BMD has expanded its sports sponsorship program through a new deal with the Western Sydney Wanderers.
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New Kia deal takes relationship with Australian Open beyond 20 years
Tennis Australia has announced a significant sponsorship renewal with automotive brand Kia taking the arrangement to over 20 years.
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Pizza Hut bakes in long-term sponsorship position with Supercars
After signalling an intent to expand its partnership with the Supercars mid last year, fast food chain Pizza Hut has now extended its deal with the competition until 2025.
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Holland America signs first significant Australian sponsorship
Cruise operator Holland America Line has chosen Hockey Australia for its first major Australian sponsorship.
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Bringing athletes into sponsorship discussions can work with extra due diligence
Sven Burchartz of the sports law team at Kalus Kenny Intelex Lawyers suggests that athlete representatives should be closely involved in the sponsorship negotiating process, including at the initial stage of discussions.
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Strong youth demographic driving World Supercross sponsor interest
An engaged, largely youthful demographic and a strong city-based corporate hospitality program is driving sponsor interest in the Australian-run World Supercross Championship.
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UFC adds tequila RTD to local sponsorships for year-long deal
The Ultimate Fighting Championship (UFC) has signed ready-to-drink (RTD) Delgados Tequila Soda to its Australian and New Zealand sponsorship roster in a new deal that carries through to the end of 2023.
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Stadium pourage innately important to Asahi Beverages: Templeton
Stadium pourage is very important to Asahi Beverages as the company continues to seek further opportunities to get its drinks to consumers, according to Scott Templeton, group head of commercial partnerships.
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