New Victory workshop taps into club leadership
The Melbourne Victory A-League club will offer professional development workshops as part of a program it hopes could emulate the success of its business network.
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GWM renews and expands World Surfing League partnership
Great Wall Motors (GWM) has renewed its sponsorship of the World Surf League (WSL) adding another presenting partnership and covering an additional category in the deal.
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Stu Taggart appointed new CEO of the Illawarra Hawks
Experienced sports administrator Stu Taggart has become the new CEO of the Illawarra Hawks NBL franchise.
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AFL retains Carlton Draught but Pepsi and Gatorade take over from Coke
Asahi Beverages will now supply the AFL across most of its drinks category in a four-year deal with the centre point being a switch to Pepsi MAX and Gatorade, ending a 30-year association with Coca-Cola.
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Maccas expands esports activity with competition and joins Bathurst 12 Hour
McDonalds’ commitment to esports has increased with a fresh, nationwide competition and for the first time, a partnership with the Bathurst 12 Hour featuring an unusual activation for the fast-food giant.
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Travel experiences group takes naming rights to Melbourne beach polo
February’s Twilight Beach Polo on St Kilda beach has sold event naming rights to Luxury Escapes.
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Three major partners lead into beach volleyball summer season
Scape Student Accommodation, We Are Feel Good Inc and Budgy Smuggler have become sponsors of Volleyball Australia’s summer beach series which kicked off with the recent Great Ocean Road Volleyfest event.
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Hopkins revealed as new chief marketing and audience officer for Seven
The Optus chief marketing officer Melissa Hopkins has resigned and moves to become the new chief marketing and audience officer at Seven West Media.
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Due diligence crucial when reviewing crypto sponsorships: ESA research
A new study by the European Sponsorship Association says rights holders should do more to protect themselves from partnerships that can damage their reputations and finances.
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