UK-based sports marketing, events and consultancy group Performance54 has set up shop in Australia and appointed experienced sports executive Nick Haslam as local managing director.
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Surf Lifesaving has targeted becoming the preferred coastal sport in New South Wales by 2025 after announcing a new strategic plan.
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The Melbourne Demons AFL club saw its revenue increase by almost 28% to $54.9 million in the financial year ending October 31, 2022.
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The Melbourne Victory A-League club has signed with locally-based firm Asta to see it become the team’s IT services partner for the next three seasons.
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Foxtel’s streaming subscription arm Kayo Sport has taken up the naming rights to Moreton Daily Stadium which will host some matches from NRL newcomers, The Dolphins.
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The Carlton AFL club has posted operating revenue of $77.7 million for the financial year ending October 31, 2022 – up 36% on the previous period and delivering a $2 million profit.
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National Storage has renewed its sponsorship of the Brisbane Heat BBL franchise for a further two years.
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Sports and entertainment agency Gemba has followed the path of sister company Turnstile and set up shop in Europe.
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Foreign exchange trader Pepperstone has expanded its sports sponsorship program through a new deal with the Adelaide Strikers BBL franchise.
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