Kia accelerates with big move into NRL
Kia will become the second biggest automotive sporting sponsor in Australia with a new major National Rugby League deal.
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New drone technology to leverage NRMA Insurance cricket deal
NRMA Insurance has released more details on how it will leverage its new Cricket Australia sponsorship this summer, with the campaign to lean heavily on its brand motto ‘Help’.
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Essendon posts a small profit for 2022 and remains debt free
A mostly uninterrupted season has seen the Essendon AFL club post a $1.3 million profit for the financial year ending October 31, a slight increase on 2021 when it also reported a positive result of $1.2 million.
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New apparel deal signed for WNBL commentators
Basketball Australia has signed a unique apparel deal with Sportscraft and Mathers that will see the pair outfit the commentary team for the Women’s National Basketball League (WNBL).
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West Coast Fever finds new principal partner in Fortescue Metals
Netball WA didn’t need to search outside of the mining sector to replace the principal partner for the West Coast Fever after the recent sponsorship hullabaloo.
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Red Rooster expands Saints deal to include men’s team
St Kilda sponsor Red Rooster has reversed a trend and expanded its support of the AFL club’s women’s program to the men’s squad.
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New North Melbourne women’s trade program gets inaugural partner
The North Melbourne AFL club has secured an inaugural partner for its new tradeswomen’s program with tool maker Stanley Black & Decker joining the sponsorship roster.
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KFC expands rugby league sponsorships with Bulldogs deal
The Bulldogs NRL team’s back of jersey will have a full poultry flavour next season with KFC joining long-term club sponsor M&J Chickens on the asset.
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Ex-AFL COO to co-promote major international wrestling event
Cam Vale, former COO of the AFL’s North Melbourne club and CEO of Baseball Australia will co-promote an Australian version of wrestling’s Starrcast next year.
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