GC Suns land new co-major in car renter SIXT
The Gold Coast Suns have inked a new, three-year deal with two-year option with NRMA’s car-hire brand, SIXT.
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Class action seeks to hold celebrities responsible for FTX endorsements
US celebrities including Larry David, Tom Brady and Stephen Curry have been named in a class action lawsuit over involvement in promoting now-failed crypto exchange FTX.
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W Sports & Media appoint Chris Styring as new head of commercial
Sports marketing agency W Sports & Media has appointed experienced commercial sales and strategic management consultant, Chris Styring as its new head of commercial.
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Bulldogs sign new Suttons Motors deal after promising lower-level partnership
Long-term NRL club sponsor Suttons Motor Group has inked a new deal with the Canterbury-Bankstown Bulldogs club.
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North Melbourne launch tradeswomen program
The North Melbourne Kangaroos have signed a partnership with Tradeswomen Australia that will see the AFL club launch an initiative dubbed the Freestyle – Women in Trades Program.
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CBCo Brewing expands golf sponsorship with the PGA of Australia
Craft beer and cider maker CBCo Brewing has renewed and expanded its sponsorship of PGA of Australia.
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South Sydney signs US-based technology partner
The South Sydney Rabbitohs has signed a deal with US technology specialist Teamworks which is aimed at improving the NRL club’s operational efficiency.
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Grain growers serve up opportunities for WA regional tennis
Western Australian grain growers cooperative CBH Group has renewed its sponsorship of Tennis West, the state’s governing body for the sport.
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Industree Group signs lucrative non-metropolitan stadium deal
Personal protection equipment manufacturer and distributor, Industree Group, has signed one of the biggest regional venue deals taking the new naming rights to Central Coast Stadium.
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Coca-Cola’s AFL partnership ends after 30 years
Coca-Cola will no longer sponsor the Australian Football League after ending a sponsorship of more than 30 years.
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