Bankwest returns to Fremantle Dockers
Bankwest has re-joined the Fremantle Dockers’ sponsorship roster replacing operations and services provider Programmed as a co-major sponsor of the AFL club’s men’s and women’s squads.
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Komo platform announces partnership with A-Leagues
The Komo gamification platform and the A-Leagues used the Sponsorship News Conference held in Melbourne earlier this week to formally announce their new partnership.
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Great Southern Bank recognised by industry awards
Great Southern Bank’s sponsorship of the Brisbane Heat and its House Party activation at the Gabba during last year’s Big Bash League has been recognised by the industry.
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Sunshine Coast Lightning seals deal with Unitywater
Super Netball team the Sunshine Coast Lightning has formed a partnership with water and sewerage utility Unitywater.
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Santos ends three-decade Darwin Festival deal as counter-offer surfaces
Oil and gas company Santos will no longer sponsor the opening night of the Darwin Festival after significant pressure from artists and environmental activists.
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SENTrack secures naming rights to Inter Dominion 2022
The Sports Entertainment Network (SEN) has signed for the naming rights to Australia’s biggest harness racing series, the Inter Dominion (ID22).
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AIA Australia expands sponsorship program into cycling
AIA Australia has become a sponsor of AusCycling and will be its health insurance and wellbeing partner.
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Keynote conference speaker spotlights emotional connection
True North Research director Chris Hobden had a simple message for Sponsorship News Conference delegates on Tuesday: the crucial importance of emotional connection.
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Pat Cummins criticism of sponsor: a missed opportunity?
Australian test cricket team captain Pat Cummins may have wasted an opportunity to add value to the climate debate following his comments this week’s on departing Cricket Australia (CA) major partner Alinta Energy.
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