RM Williams has renewed its sponsorship of Rugby Australia (RA) in an expanded deal that will see the iconic Australian brand outfit the men’s and women’s squads as well as developing a licensed apparel line.
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NBL franchise Melbourne United will partner with the Victorian Responsible Gambling Foundation’s Love the Game program for the upcoming season.
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Flinders University has signed a two-year sponsorship with the Adelaide 36ers NBL team which will see the launch of new pathways programs aimed at encouraging young South Australians back into sport.
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A new Reconciliation Action Plan (RAP) was central to an extended Santini sponsorship of AusCycling. The program will debut at the World Road Cycling Championships this weekend in Wollongong.
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The Australian Football League has continued its push into the family and youth markets by announcing a new agreement with short-form digital video platform TikTok.
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Sports marketing agency TLA Worldwide has launched a spinoff dubbed Wildcard which will access its parent’s content and creative development resources to offer brands new ways to communicate with sports fans.
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Pirtek fluid transfer solutions has extended its long running sponsorship of Supercars team Dick Johnson Racing (DJR), adding to other partners that have re-inked with the outfit this year.
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The Victorian netball state titles has signed a new sponsorship with car subscription program KINTO for this year’s event which will be branded KINTO x Toyota.
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The Manly Sea Eagles NRL club has appointed experienced sports administrator Craig Meagher as its new chief commercial officer.
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