The new AFL and AFLW television rights deal sees the game set to net $4.5 billion from incumbent broadcasters, Seven West Media and Foxtel which will retain the sport for another seven years from 2025.
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The AFL Commission has agreed to committing 10% of gross revenue from the league to grassroots football, with a heavy focus on the growth in the female game.
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League CEO Gillon McLachlan has faith in the Tasmanian government to make the right decision regarding an AFL franchise in the state, however, ”it has to be right for football”.
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AFL CEO Gillon McLachlan has refused to confirm that the grand final would remain a day game.
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Telstra has renewed naming rights to the National Rugby League with the new deal to focus on introducing new technology to the sport enhancing the fan experience.
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Confectioner Mondelez has renewed its sponsorship of Football Australia which will see its Cadbury brand continue to back Australian nation women’s team, the Matildas.
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Leagues Clubs Australia (LCA) has become the latest backer of the Wheelaroos in the lead up to the team’s Rugby League World Cup campaign.
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The Cronulla Sharks NRL club has announced four significant sponsorship renewals with a combined value of $4.5 million which sees the club enter next season with all apparel-spot partners in place.
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The Brisbane Bullets NBL club has become one of the first competition sides to sign a sponsorship deal in the emerging non-alcoholic beverage sector.
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Ultra-marathoner Nedd Brockmann has embarked on a run across the Nullabor Plain, aiming to break a world record, raise money for a cause and deliver outcomes for the sponsors backing the initiative.
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