John Holland joins as AFLW partner to boost female industry participation
John Holland has become a major sponsor of the AFL and will back the AFLW as part of a three-year deal.
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McDonalds and Flinders Uni renew Adelaide United deals
Fast food franchise McDonalds has renewed its sponsorship of the Adelaide United A-League club.
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AFL commercial team adds new media executive hire
The AFL’s commercial team has been expanded with the hiring of experienced media executive Nick Forward appointed as general manager AFL Digital.
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Vodafone renews Warriors deal as does My Money House with the 36ers, plus more
Vodafone in longest NZ sponsorship, My Money House claims 36ers do the best game-days and ASM Global given accolades.
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Former Manly commercial chief launches new consultancy
The former chief commercial officer of the Sea Eagles NRL club Luke Tucker has launched a new commercial consultancy picking up work with VenuesLive, the new operator of Central Coast Stadium.
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Adelaide Strikers: wall-to-wall cricket chat in August is great for sponsors
The impact of cricket’s Big Bash League draft is being felt positively at club level with interest in the competition growing and leading to new sponsorships as well as renewals, according to the Adelaide Strikers.
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Swans sign wine deal for inaugural AFLW squad
Australian vintner Bird in Hand has signed as a key sponsor of the Sydney Swans AFL club.
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Pancake Parlour’s expanded Western Bulldogs deal takes partnership to ten years
Victorian restaurant chain, Pancake Parlour has renewed its sponsorship of the Western Bulldogs for four seasons and in doing so will become the club AFLW squad’s first backer to reach ten years when the deal expires.
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Local and B2B connection key to Maple Living sponsorship of Victory
Upgrading Melbourne Victory sponsor, Maple Living will use the A-League club’s fanbase and a strong network of like-minded businesses to leverage its new deal covering the 2022/2023 season.
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