Newcastle Knights sign EIT Solutions to deck out new HQ
Digital displays and IT services provider EIT Solutions has become a key sponsor of the Newcastle Knights NRL club.
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New Jim Beam sponsorship strategy gets closer to supporters
Jim Beam’s new sponsorship strategy aims to get closer to the fans and communities that support the club’s it sponsors, according to Beam Suntory global brand marketing and innovation manager Stephanie Jericevich.
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Coinbase announces Australian office and will consider sporting sponsorships
Major cryptocurrency exchange Coinbase has set up an Australian office and is looking at sport sponsorship opportunities.
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Hyundai to leverage surfing sponsorship through new female grassroots initiative
Korean automotive brand Hyundai has announced a new initiative to leverage its recently expanded partnership of Surfing Australia (SA).
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Mackay Regional Council extends Suns AFLW backing by four years
Mackay Regional Council has extended its AFLW sponsorship with the Gold Coast Suns for a further four years, with several community initiatives planned as well as an extension to its support of the club’s childcare centre program.
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DLA Piper renews Perth Glory sponsorship for another season
Law firm, DLA Piper has renewed its partnership with the Perth Glory’s Liberty A-League squad.
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SA Football signs local LED lighting company
Australian LED light technology specialist, VALO, will expand its focus on sports through the South Australian Football Association in a new, three-year deal.
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Safety key to radio sponsorship for Surf Lifesaving Central Coast
Southern Cross Austereo (SCA) has renewed its sponsorship of Surf Lifesaving Central Coast and the broadcaster will leverage arrangement to deliver safety messages to the community.
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Sports fans’ adaptation to NFTs and value-adds higher than general consumers
A new international study by National Research Group has shown there is a higher level of understanding of non-fungible tokens (NFTs) and their collectible value among sports fans.
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