The Adelaide 36ers NBL franchise has continued its excellent off season with Tyrepower adding another two years to its sponsorship of the club, stretching that relationship to seven in total.
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This year’s Splendour in the Grass festival in Byron Bay will see a big number of supporting major brands with sponsorship agency Secret Sounds Connect signing on and leveraging the arrangements.
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Korean automotive giant Kia’s sponsorship of the Vivid Sydney festival exceeded expectations according to Melissa Gray, its events and partnerships manager.
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The Western Sydney Wanderers A-League club has released another community-focused content piece leveraging its partnership with the NSW state government.
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Clothing detergent brand OMO has signed as the AFL’s changeroom partner in a deal running to the end of 2023 and will also sponsor the Sydney Swans and St Kilda.
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The new federal government has vowed to extend the anti-siphoning laws beyond 2023 for major sporting events and legal firm Landers & Rogers believes this will impact subscription streaming services that currently circumvent its restrictions.
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Adidas’ key activation for this month’s Winter Festival of Football involved its sponsored club Manchester United and turning everything upside down – including a replica of the Old Trafford dressing shed.
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American-based insurer Liberty Special Markets has signed on for its 15th consecutive year as a sponsor of the Professional Golfers Association (PGA) of Australia.
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Derrimut 24:7 Gym has become a partner of the Adelaide 36ers NBL squad with the deal seeing the fitness operator establish facilities at the club’s HQ and training centre.
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Malaysian low-cost airline, AirAsia will resume its Australian sponsorship and marketing program in the next six months as its flights to Australia recommence.
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