Gemba develops content series to leverage client’s State of Origin sponsorship
Sport and entertainment marketing agency Gemba has created a three-part mini-documentary series for state government agency Transport for NSW.
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Data and AI sponsor aiding race team’s critical decision making
Supercars team Walkinshaw Andretti United (WAU) has integrated data and AI company, Versor into its sponsor group and has the company’s processes applied to its at-track decision making.
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Volkswagen renew and expand Swans deal to cover AFLW program
Volkswagen Australia has expanded its sponsorship of the Sydney Swans and will partner the club’s inaugural AFLW squad for the next two seasons.
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Mater partners Queensland Symphony Orchestra’s health and wellbeing program
Health services provider Mater has become a partner of the Queensland Symphony Orchestra (QSO), supporting its health and wellbeing program.
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Nissan starts ICC World Cup sponsors campaign with trophy tour
Nissan Australia has started leveraging its sponsorship of the ICC Men’s T20 World Cup cricket to be played in Australia this October with a campaign that includes a tour of the 2022 trophy.
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My Money House to support grassroots SA Netball clubs with lottery
South Australian netball clubs will be the beneficiary of a lottery to be drawn on September 30 as part of a 12-month sponsorship of the state sports body by My Money House.
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Opal renews St Kilda AFLW deal and re-jigs branding
Fibre packaging business Opal Australian Paper has renewed its sponsorship of the St Kilda’s AFLW team and will continue as its co-major partner for a further five years.
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Tickford hitches its caravan as Supercars trucks along with NTI
This past weekend’s Townsville 500 led to several extensions and renewals in the Supercars paddock, with announcements from Tickford Racing and Snowy River Caravans as well as a naming rights renewal to the North Queensland event by truck insurer NTI.
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TEG appoints Luke Bould as new chief commercial officer
Experienced sports marketing executive Luke Bould has been appointed the new chief commercial officer at entertainment and ticketing company TEG.
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Who, why, what and how questions are critical for senior sponsorship executives: Alison Keller - Alinta Energy
The lead sponsorship executive at Alinta Energy, Alison Keller, says building relationships, being curious and asking lots of questions were key qualities for those aspiring to senior sponsorship roles with major brands.
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