Sponsor reaction positive to BBL draft announcement
Last week’s announcement of a draft to inject further interest into this summer’s Big Bash League has brought a positive reaction from sponsors, according to the Melbourne Stars.
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Carsales.com.au sponsorship leveraged through Melbourne Storm content piece
The Melbourne Storm NRL club has released a content piece leveraging its sleeve sponsorship with online vehicle market, carsales.com.au.
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Tourism Australia launches three-part domestic tourism program with The Wiggles
The Wiggles have entered a new, 12-month sponsorship with Tourism Australia using a three-pronged approach to encourage in-bound visitors as well as entertaining and educating kids on long road trips.
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Renegades seeking innovation through ASTN pilot program
The technology-focused Australian Sports Technologies Network (ASTN) has partnered the Melbourne Renegades BBL team to offer opportunities to sector start-ups.
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Bing Lee re-enters sponsorship market with Sydney AFLW deal
Retailer Bing Lee has re-entered the sport sponsorship market through a new deal with the Sydney Swans which will see it become the back-of-guernsey partner to its inaugural AFLW squad.
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Fans to vote on kit design in City Discount Tyres Adelaide United renewal
Tyre retailer City Discount Tyres has renewed its sponsorship of the Adelaide United A-League club for another season and will leverage the new deal through fan promotions.
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UFC adds Carl’s Jr as official Australian burger
Ultimate Fighting Champ (UFC) Australia continues to add to its sponsorship portfolio with Tennesee-based burger chain Carl’s Jr to become its official burger with the rights holder providing significant assets for fan competitions both digitally and in-store.
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Sponsor shift in focus to community might continue beyond pandemic predicts event manager
Despite the pandemic impacting its ability to deliver large-scale sponsorship activations, the backers of the recent Perth Festival shifted their focus to the community aspects of the event, according to Marina Woodhouse.
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Retailer Cottons On to Kokkinakis’ thrifty ways with Wimbledon sponsorship
Fashion retailer Cotton On is leveraging Australian tennis player, Thanasi Kokkinakis’ thrifty approach to playing gear in a new 12 month deal launched as Wimbledon started this week.
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