Suzuki Australia has renewed its sponsorship of the Melbourne Storm for a further year with generating awareness with fans remaining the priority, according to the club’s general manager of commercial, Daniel Cullinan.
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Hosting the Rugby World Cup will give the sport a commercial boost across all levels of the game, according to James Durbin, the new chief commercial officer for Rugby Australia.
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Bailey Ladders has signed on as a partner of the World Surf League (WSL) and will support its Challenger Series as part of the deal.
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Office technology supplier Sharp Extensive IT has signed another NRL sponsorship, this time with the Canterbury-Bankstown Bulldogs.
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Havas Sports & Entertainment senior account director, Patrick Millington Buck, has resigned from the agency after a six-year stint in leading roles.
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M&C Saatchi has named experienced brand marketing executive Remi Couzelas as its new group head of Optus for its design business Re.
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Japanese car maker Toyota has become a partner of the Bathurst 12 Hour endurance event and will promote its Gazoo Racing performance arm through the deal.
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Popular curtain raiser to the Australia Open, the Kooyong Classic exhibition tennis tournament will return next year and has signed health and wellbeing brand CareA2+ as its naming rights partner.
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The recently announced Australian Open golf tournament that combines men, women and all abilities in one tournament should open new sponsorship opportunities according to Golf Australia.
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The Western Sydney Wanderers A-League club has promoted Scott Hudson to chief executive officer just months after elevating the experienced sports administrator to the role of general manager.
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