Supercars outfit, Team 18 has renewed and expanded its partnership with Nulon Products Australia with the automotive products to receive major branding on the team’s #20 vehicle driven by Scott Pye.
Independent Sydney distiller Archie Rose has expanded its arts and cultural sponsorship program by becoming the white spirits partner of entertainment promoter, Live Nation Australia.
The Western Sydney Giants AFL club has posted a small profit of $69,826 for the financial year, a significant turnaround after a $7.2 million loss in the previous reporting period.
Treasury Wines’ Pepperjack brand has become an AFL sponsor and will leverage the arrangement through an online series featuring former player and podcaster Dylan Buckley.
The Australian War Memorial (AWM) seems set on renewing Lockheed Martin as a sponsor, despite mounting criticism about the appropriateness of the deal.
The swimming ‘test match’ between Australia and America, dubbed the Duel in the Pool, will return to Sydney in August and Swimming Australia (SA) aims to leverage the first local international swimming event in some time with innovative opportunities for sponsors, corporates and broadcasters.
Developer Holdmark Property Group has signed a $10 million sponsorship that will see it take up naming rights to a gallery at the new Powerhouse Museum and become a major backer of engineering and architecture event, Sydney Design Week.
Experienced sport marketeer Paul Pamenter, after completing a second five-year stint with IMG, has now established a new venture, Vision Sports and Entertainment, after striking a strategic partnership with global stadia and public space technology stack providers, PMY Group and WJHW.