Luxury loyalty program, Marriott Bonvoy will use next week’s Formula 1 Australian Grand Prix to promote the return of the Ritz-Carlton brand to Melbourne later this year.
Singapore based cryptocurrency exchange, Zipmex, has entered the Australian sponsorship market, signing deals with the Penrith Panthers and Central Coast Mariners.
Attendance at art, cultural and sporting events crashed by more than 60% during the 2021 calendar year thanks to the pandemic, according to a detailed new survey from Tourism Research Australia.
North Melbourne’s premier partner, Hello Solar, has received a branding boost in a good example of the cross promotion sponsorship can deliver, when the company was featured in a segment on popular Nine Network show, Open Homes Australia.
Meat & Livestock Australia (MLA) has become a sponsor of the Brisbane Broncos NRL club in a deal that will focus on promoting the benefits of red meat in the diets of high-performing athletes.