Fujitsu General expands Essendon partnership with AFLW addition
Fujitsu General has expanded its sponsorship of the Essendon AFL club and will be the inaugural co-major partner of its AFLW program.
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Former 10 executive’s streaming company scores national hockey goal
State and national hockey associations will unify in a single, fully branded streaming platform in a landmark new deal with Cluch.tv.
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Origin Energy partners with the Swans to promote carbon reduction efforts
Origin Energy has expanded its sports sponsorship program into the AFL through a new deal with the Sydney Swans.
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Rabbitohs continue commercial bounceback
The Rabbitohs has continued to bounceback from the pandemic, with incremental growth from existing partners helping lift sponsorship, hospitality and membership revenue by nearly 40%, according to the club.
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Netball SA looks for naming rights partner for major new facility
Netball SA has had a busy off-season re-signing key sponsors and will soon be in the market for a naming rights sponsor for its new $18 million Home of Netball development.
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Hush Puppies activate with Storm’s big feet
The Melbourne Storm’s new casual footwear sponsor, Hush Puppies, has launched a new super-size shoe model as part of its activation strategy for the partnership.
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Double dipping a concern but not rife: Sponsorship News research
Research by Sponsorship News shows that while the practice of sponsorship agencies charging both the sponsor and rights holder is rare, there are still a small group of consultants who do so.
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Bond University renews big esport sponsorship
Australia’s largest private tertiary institution, Bond University, has renewed its sponsorship of leading esports team, The Chiefs, and will remain its official education partner for at least another year.
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NSW Waratahs sign major sponsor for women’s squad
The NSW Waratahs Super Rugby franchise has signed commercial real estate company Knight Frank as the major sponsor of its Super W team.
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Joie joins Hawthorn as official family partner
Early childhood products brand, Joie has become a sponsor of the Hawthorn AFL club.
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