Sydney FC gains MA Financial Group as front of jersey sponsor
The Sydney FC A-League club has signed MA Financial Group as its front of jersey sponsor for its upcoming AFC Champions League campaign.
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Subway Australia seeking Supercars extension from US parent
Premiair Racing Supercars team owner, Peter Xiberras has revealed that Subway is negotiating with its US head office to extend its sponsorship beyond the initial two-round deal.
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ACT Government backs Canberra Raiders NRLW bid
The ACT Government will provide the Canberra Raiders NRL club with additional sponsorship to support its bid to enter a team into the NRLW competition.
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New broadcast deal to help WAFC secure new state league naming rights partner
A new, significantly expanded broadcast deal, is expected to help the West Australian Football Commission (WAFC) secure a new naming rights sponsor for its state league.
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AIA Australia replaces Holden as Collingwood’s HQ naming rights partner
Health insurance company, AIA Australia, has expanded its sponsorship of the Collingwood AFL club by signing as the new naming rights sponsor of its headquarters at Olympic Park.
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Souths’ knowledge of crypto helped secure exchange partner
Cryptocurrency exchange Swyftx has partnered with the South Sydney Rabbitohs NRL club and will be its official crypto exchange partner for at least the next three years.
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AusGP Access fan experience program is carbon neutral
The Australian Grand Prix’s new AusGP Access token fan experience program will be run using “green” blockchain technology, according to Arthur Gillion, the organisation’s general manager marketing and experience.
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AFL fans to benefit from daily Shell discount activation
Fans of the AFL will gain access to daily fuel discounts through the code’s official app, as part of Viva Energy’s new partnership as official fuel supplier to the league.
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Western United ramps up promotion for Ballarat round
Western United A-League club ran a range of innovative activations in the lead up to its match against Newcastle at Ballarat last weekend, with giveaways, a scarf hunt around the town and a kick-for-cash competition.
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Crypto.com expands AFL footprint with four new club deals
Cryptocurrency exchange, Crypto.com has expanded its AFL sponsorship program through new deals with the Gold Coast Suns, Fremantle Dockers, GWS Giants and Richmond.
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