Toyota, AFL, Swans, Wanderers and Brumbies sign deals
Toyota renews Cowboys deal, AFL signs new timekeeper, Swans contine to shun gambling sponsorship and the Wanderers sign partner for powerchair squad.
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Weet-Bix activates Athletics Australia deal with Active Bands initiative
Sanitarium brand Weet-Bix has launched the first part of the sponsorship activation campaign for its new partnership with Athletics Australia which will feature a new technology initiative called Active Bands.
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CUB locks out beer rights to the majority of top line sport with new three-year deal
Carlton & United Breweries has now locked out the official beer category in the majority of top line Australian sports with a new three-year sponsorship in Supercars, which adds to its AFL, NRL, Cricket Australia and the Australian Open partnerships from this season.
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GWS posts 25% rise in sponsorship revenue
The GWS Giants reported a 25% increase in sponsorship revenue in 2021 and posted a modest profit for the season, after the team again made the finals.
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Brisbane Lions sign new merchandise sales technology partner
The Brisbane Lions AFL club has signed online checkout service Fast to assist with its merchandise sales.
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KFC sticks with simple, proven activations to generate results in Big Bash season 11
KFC maximised the value from its Big Bash naming rights in the latest season by keeping the activation program simple and sticking with proven concepts that had worked in the past, according to the brand’s activation agency, Prism.
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Players push for more control and value from IP
In its new collective bargaining agreement, the Rugby League Players Association (RLPA) will be pushing for a greater return to players from the use of their intellectual property through social media.
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New pourage rights and sponsor renewals boost Supercars for new season
Supercars have added new spirit sponsors Ned Whisky and Grainshaker Vodka on three-year deals and Century Batteries and East Coast Bullbars have renewed as official suppliers to the series.
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Sydney FC signs new IT sponsor to manage upgrade
Sydney FC’s A-League franchise is having its IT and communications systems upgraded as part of a new deal signed with GoTo communications, formerly known as LogMeIn.
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Nissan not worried by AFL’s busy automotive category
The Australian Football League’s audience and participation is large enough to alleviate concerns of clutter in the automotive category, according to Nissan Oceania managing director, Adam Paterson.
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