Swyftx plucks NRL Bunker from KFC from 2023
Crypto exchange, Swyftx has added the NRL to its sponsorship portfolio with a three-year deal starting this year and expanding to the naming rights of the NRL Bunker from next year.
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Red Rooster expands sponsorship program with Touch Football deal
Fast food brand Red Rooster has finalised a strategic sponsorship that it says will deliver significant exposure to football fans at a fraction of the marketing budget spent by its rivals.
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Nissan renews Hawthorn sponsorship for five years
Nissan has renewed its sponsorship of the Hawthorn AFL club and will be its official automotive partner for the next five years.
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Regional Commonwealth Games will follow a proven successful model
Victoria’s plan to host the 2026 Commonwealth Games in regional areas will follow the commercially successful model used for the Gold Coast Games in 2018 and will deliver for sponsors in terms of coverage and support, according to long-term sports marketer and Games expert, Michael Bushell.
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McDonald’s backs Western United’s Tasmania venture and junior development
A-League club Western United is preparing for its second visit to Tasmania with backing from McDonald’s and government agencies.
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AFL loss almost doubles despite revenue lift
The Australian Football League almost doubled its operating loss for the 2021 year to a staggering $43 million after spending $76 million on COVID safe measures.
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Truck Assist doubles down on Supercars sponsorship
Truck Assist has renewed its long-term deal with Supercars driver Jack LeBrocq and will double its presence on the Supercars grid by taking naming rights to both Matt Stone Racing Holdens this year.
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Activists lift pressure on Woodside sponsorships
Energy giant Woodside Petroleum’s sponsorship program is under renewed scrutiny from environmental activists, this time targeting its partnership with Western Australian Youth Orchestra, and the WA Symphony Orchestra.
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Mars renews Ballarat stadium deal as AFLW fixture added to schedule
Confectionery company Mars Wrigley has renewed its naming rights sponsorship of the City of Ballarat’s major stadium with the venue to be know as Mars Stadium for another two years.
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Agency head calls for more transparency from sponsorship consultants
The managing director of sports and entertainment agency Gemba, Andrew Condon, has blasted the practise of some sponsorship consultants who don’t disclose their sources of revenue and seek payment from both a brand and a rights holder when completing the same deal.
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