Sport and entertainment agency, Prism says NERF’s first Big Bash season sponsorship achieved strong results, despite having to navigate the Covid protocols that afflicted the season.
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The Melbourne Stars BBL franchise has wrapped up a sponsors’ forum following another pandemic interrupted Big Bash League. According to club general manager, Blair Crouch, sponsors were satisfied the organisation managed the challenging season as well as possible.
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Leading Ford Supercars team, Tickford Racing is looking to maximise the youth appeal of Australian clothing and lifestyle brand Tradie, which has stepped up to become the major sponsor of the Tickford Mustang to be driven by Jake Kostecki this year.
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Olympic decathlete, Cedric Dubler, has signed one of his first major sponsorships, becoming the face of Zero+ Sports Beer.
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Swimming Australia has appointed experienced sports marketer, Jodie Hawkins, as its new general manager of commercial and marketing.
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Independent online publisher, LADbible has signed a deal with the Parramatta Eels to sponosor the club’s NRLW squad.
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Global non-bank lender, Ebury, has struck its first Australian sports sponsorship deal by becoming the major partner of the Melbourne Rebels Super Rugby franchise.
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Optus has signed as a sponsor of the Sydney Gay and Lesbian Mardi Gras, Sydney WorldPride 2023 and Queer Screen with the new deals coinciding with the launch of its LGBTQIA+ employee network called Express Yourself.
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The World Surf League has restructured some of its live broadcast production through a new partnership with Sports Entertainment Network that will see the diversified sports marketing business assist it securing new sponsors.
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As the end of summer approaches, we thought it would be timely to look back on some of the big plays in the sponsorship game over recent months.
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