Australian Open 2022 hits an ace with sponsorship and broadcast
The Australian Open has recorded one of its strongest ever commercial results and highest broadcast audience.
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Evolve Legal expands Titans deal to include men’s squad
Personal injury lawyer Evolve Legal has struck an extended deal with the Gold Coast Titans NRL club and will become its official legal partner.
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TCR’s Race Tasmania gains a new major sponsor, broadcast unclear
The Touring Car Racing series event for Tasmania, Race Tasmania, has secured local construction business AWC (Andrew Walter Constructions) as its naming rights sponsor.
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Retail integration crucial for AO activation success: Traffik
Sport and entertainment marketing agency Traffik has wrapped up its Australian Open activations program for three clients with some key learnings that it hopes to implement for next year’s tournament.
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Woolworths expands Netball Australia deal taking naming rights to NetSetGO
Woolworths has expanded its netball sponsorship program by becoming the naming rights partner of Netball Australia’s junior development program, NetSetGO.
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Archie Rose renews and expands Mardi Gras and Sydney WorldPride sponsorships
Independent distiller, Archie Rose, has renewed its sponsorship of the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride 2023 and will remain the official gin partner for at least the next three years.
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Brydens renewal to leverage Souths’ corporate network
Brydens Lawyers has renewed its sponsorship of the South Sydney Rabbitohs NRL club for a further year.
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Twenty3 Sport + Entertainment picks up Women’s Basketball World Cup activations gig
Sports marketing agency, Twenty3 Sport + Entertainment has been appointed the event activation partner for the upcoming FIBA Women’s Basketball World Cup.
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Bonsoy renews WSL deal and launches local junior experience initiative
Plant-based milk brand Bonsoy has renewed its sponsorship of the World Surf League and will continue as official milk of the series as part of the three-year extension.
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Hancock Prospecting signs Australian Olympic Committee deal
Hancock Prospecting has expanded its sport sponsorship portfolio through a new deal with the Australian Olympic Committee (AOC) that includes backing the Australian teams for the Winter and Summer Olympic Games to 2026 as well as the Youth Olympics and Pacific Games.
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