Oil and gas company Santos is no longer a sponsor of Tennis Australia after its partnership with the organisation’s marquee tournament, the Australian Open ended just one year into a multi-year term.
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AFL has topped a YouGov survey as Australia’s most popular sport with 23 percent of respondents nationally calling it their favourite.
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Activist group Extinction Rebellion has served notice via its social media platforms that it plans to interrupt the Santos sponsored Festival of Cycling in South Australia this weekend.
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Major global cryptocurrency exchange Crypto.com has done its first big club sponsorship deal in Australia, inking a new partnership with the Adelaide Crows.
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Transport for NSW has launched its summer campaign supporting its Cricket NSW partnership.
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Australian clothing company Valour Sport is the new apparel partner of the Queensland Firebirds Super Netball League team.
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Swimming Australia has posted a $1.3 million profit for the financial year ending June 30, 2021 despite a $2.6 million reduction in sponsorship revenue and shifts in its sponsorship base.
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Wine label Jacob’s Creek has launched a global campaign to support its sponsorship of the International Cricket Council with an above-the-line campaign dubbed ‘Call stumps on beer’ featuring Australian cricket legend Brett Lee.
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Japanese crypto exchange JPEX has signed a deal to become a category partner of the Macarthur FC A-League club.
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The governing body of Australian motorsport, Motorsport Australia has continued its aggressive push into the commercial market, announcing a multi-year sponsorship with Supercheap Auto.
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