Nissan Australia has renewed its sponsorship of the Melbourne City A-League club with the deal coming on the back of the car maker’s global partnership extension with City Football Group.
Fast-food restaurant chain, McDonald’s has renewed its arrangement with the North Queensland Cowboys NRL club taking the partnership into its tenth year.
Listed property trust, Charter Hall Group has signed as a major sponsor of Cricket NSW in a deal that sees it back top-flight women’s cricket in the state.
The Western Bulldogs AFL club has posted $10.1 million in commercial partnerships revenue during 2021 including a new rear-of-guernsey sponsor, to end the period in profit for the eighth consecutive year.
The World Surf League has expanded its Australian streaming, pay TV and free-to-air broadcast deals in 2022 and will release a new Apple TV+ docuseries created by the company that produced F1: Drive to Survive.
The Dolphins has inked a five-year deal with Lion beer brand XXXX, as commercial interest in the new-for-2023 team gains momentum with many organisations looking to capitalise on the opportunities opened up with a second NRL franchise in Brisbane, the team’s chief executive told Sponsorship News.
The NSW Waratahs Rugby Union team has bolstered its business-to-business sponsorship network through signing merger advisors, Succession Plus as a new major partner heading into the 2022 Super Rugby Pacific season.