The Gold Coast Titans’ foray into state-level netball has brought unprecedented sponsorship interest in a two-year timeframe before formally applying for a Super Netball franchise.
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The National Basketball League season started at the weekend backed by one of its strongest line-ups of commercial partners in years.
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The Sydney Swans AFL club has become the latest Australia professional sports organisation to sign a cryptocurrency sponsor with Independent Reserve becoming a partner.
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The Brumbies Super Rugby franchise has become the second professional Australian sports club to offer its fans a customised member’s pack using new platform eMber+.
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Ned Whisky will run a unique activation for its Bathurst Kelly Grove Racing sponsorship, releasing a special blend whisky that has been matured to the sound of one of the team’s Mustangs circulating the track.
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The two leading Ford Supercars teams - Dick Johnson Racing and Tickford Racing have used this week’s Repco Bathurst 1000 to unveil a series of new partnerships, while Toyota has ramped up activation around its Gazoo Racing performance arm in Australia.
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Specialist employment law firm, Workplace Law has joined the Adelaide 36ers NBL team as coaches partner and will gain access to the club’s coaching team for client and staff seminars and leadership courses.
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Bathurst’s horsepower festival generally brings with it a number of fresh sponsorships and activations. Sponsorship News has done a quick roundup of the key Bathurst moves.
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NBL club the South East Melbourne Phoenix is the latest professional sports organisation to reject gambling sponsorships after signing a deal with Victorian Responsible Gambling Foundation.
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Health insurer, HCF has renewed its sponsorship of Netball Australia and will continue to be the organisation’s official health insurance provider for another year.
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