AAMI Park naming rights renewed for five years
Insurance brand AAMI has renewed its naming rights to AAMI Park in Melbourne for a further five years.
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Titans link with new sleeve sponsor
Health food company Macro Mike has become a sponsor of the Gold Coast Titans NRL club.
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Rugby Australia outsources community programs to DMC Sport
Sport technology company DMC Sport has become an official partner of Rugby Australia and will supply all rugby community programs for the next three years.
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Crows exit esport team ownership
The Adelaide Crows football club has ended its foray into competitive esport through the sale of top-tier professional team, Legacy Esports.
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Wotif upgrades Souths deal to cover first grade team
Online travel site, Wotif.com has renewed its sponsorship of the South Sydney Rabbitohs NRL club and has expanded the deal to include branding on the club’s first grade jersey.
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Aramex upgrades Sharks deal to include women’s squad
The major sponsor of the Sharks NRL club, courier company Aramex Australia has expanded its sponsorship of the club to include its women’s squad and pathways program.
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Puma’s AFL momentum maintained through Richmond renewal
Sports apparel brand Puma has renewed its sponsorship of the Richmond AFL club for five years.
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KFC expands AFL sponsorship program with Collingwood deal
KFC has become the latest fast-food brand to expand its AFL sponsorship program with a new major deal with the Collingwood AFL club, taking over from insurance brand CGU.
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Spirit of Tasmania renews Kangaroos AFLW deal
The Spirit of Tasmania ferry service has renewed its sponsorship of North Melbourne’s AFLW team for another season.
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Swimming Australia outsources marketing through Publicis deal
Swimming Australia has appointed Publicis Worldwide as its full-service agency to run marketing strategy, creative, media, design, social and partnership development programs.
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