Adelaide Fringe shows big benefits from its open access model
The 2026 Adelaide Fringe delivered an estimated $238.3 million economic impact for South Australia.
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Melbourne AFLW players’ input sealed an upgraded deal for Polestar
The Melbourne Football Club says Polestar upgraded its AFLW sponsorship after the electric vehicle brand's positive first-season experience.
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Essendon AFLW get big lift from Toyota Material Handling Australia renewal
Toyota Material Handling Australia (TMHA) has renewed with Essendon Football Club’s AFLW team for the upcoming season.
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Wests Tigers, Endacom renewal has the personal touch
Endacom has extended its Wests Tigers sponsorship for the current NRL season.
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NRL tackles AFL for Australia's biggest broadcast trophy: Colin Smith
Rugby League has moved ahead of the AFL as Australia's strongest broadcast property following its record $5.3 billion media rights deal according to Colin Smith.
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Sponsorship gains in sync with women’s sport breakthroughs – report
GlobalData reports record attendance as well as sponsorship growth across women’s sport in 2025.
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Dolphins, Ausbuild realign in community-oriented partnership to 2029
Ausbuild has renewed its Dolphins sponsorship to the end of the 2029 NRL season.
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KURE Oxygen Water snapped up by Sharks after successful trial
The NRL’s Cronulla Sharks have signed KURE Oxygen Water as a sponsor following a trial where it was used in player recovery and training.
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Georgiemane caps Wests Tigers NRLW deal for rest of season
The Wests Tigers NRLW team will continue to be sponsored by Georgiemane for the 2026 season.
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