The Wiggles celebrate the band’s 30th year this year and have signed a raft of new sponsorships, driven by a new generation of fans whose parents were also fans when they were kids, says the group’s commercial manager, John Dunlop.
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Bull riding series, Professional Bull Riders (PBR), has become the first sporting organisation in Australia to offer pay-per-view events on Facebook.
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American Express has taken over as the principal partner of the Sydney Gay and Lesbian Mardi Gras as well as a partner of the Sydney WorldPride 2023.
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Iconic Australian footwear brand, Blundstone, has renewed its naming rights sponsorship of Bellerive Oval in Tasmania for a further three years.
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Paralympics New Zealand (PNZ) is using an innovative way to generate more sponsorship interest by offering a ready made television commercial that it plans to sell to a potential partner.
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Isuzu UTE Australia has become one of Australia’s biggest football sponsors after finalising a deal with the Australian Professional League to be the naming rights partner of the A-League men’s competition.
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With the 2021/22 A-League season just around the corner, clubs are starting to finalise their sponsorship rosters.
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Creative Partnerships Australia’s recent “Beyond Sponsorship” report includes a case study on how leading theatre company Bell Shakespeare rapidly restructured its sponsorship offerings to provide an alternative range of valuable benefits to a key sponsor through the pandemic.
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The National Basketball League has called for expressions of interest from companies interested in assisting it to develop a range of both physical and digital collectibles.
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The Richmond AFL club has moved fast to replace its outgoing co-major sponsor, Jeep, which announced on Friday that it would not renew its 11-year partnership with the club.
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