ASX listed corporate bookmaker, PointsBet, has become the major sponsor of the Manly NRL club in a deal that includes a $500,000 bonus should the team win a premiership during the four-year term.
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Dual Brownlow Medalist, Gary Ablett Jnr, has signed a multi-year, global ambassadorship and non-fungible token (NFT) deal with Sportemon Go, that will see the creation and release of a range of digital memorabilia.
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McDonald’s Australia has expanded and extended its AFL sponsorship in a deal that will see the fast-food chain partner with the sport’s ruling body for at least the next ten years.
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Fledgling telco MATE has expanded its football sponsorship program by becoming a major backerr of the Melbourne Victory A-League club.
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Pain relief brand Voltaren has renewed its sponsorship of the Western Sydney Wanderers for an additional two years.
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New research by the Federal Government arts funding body, Creative Partnerships Australia, has identified three key shifts in arts-business partnerships that have been accelerated due to the COVID-19 pandemic.
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Women’s cricket in Australia has received a boost with Commonwealth Bank (CBA) renewing its sponsorship of Cricket Australia for three years.
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The North Melbourne AFL club has renewed the Spirit of Tasmania ferry service as a platinum partner for another year, while Hawthorn has renewed its deal with the Tasmanian Government.
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Australian sporting good and fitness equipment brand, Hart Sport, has become the official community partner of the South East Melbourne Phoenix.
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This year’s Repco Bathurst 1000 will be a six-day festival of motorsport from November 30 to December 5 that will see opposing commercial rights holders and rival automotive retail sponsors come together for the event.
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