Melbourne Boomers renew deal to block gambling sponsorships
WNBL club the Melbourne Boomers has renewed its agreement with the Victorian Responsible Gambling Foundation for a third year and will continue to refuse gambling sponsors.
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NSW Waratahs principal partnership available as Daikin departs
The principal partnership of Super Rugby franchise the NSW Waratahs has become available after long-term sponsor Daikin confirmed it will not be renewing the deal past 2021.
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Sydney Roosters secure premier partner
NRL club the Sydney Roosters has secured Lloyds Auctioneers and Values as a premier partner.
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The Partner Group to build Mother’s Day Classic sponsorship opportunities
Sponsorship and marketing agency, The Partner Group, has been appointed by the Mother’s Day Classic Foundation (MDCF) to assist in securing new sponsors and enhance its existing partnership opportunities.
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Queensland Reds continue search for naming rights sponsor
The Queensland Reds Super Rugby franchise is yet to secure a new front-of-jersey sponsor after having the asset back in the market since October last year.
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Surfing Australia searching for major partner to replace Nikon
Surfing Australia has gone back into the market to search for a replacement for its Nikon Australia major partnership, after the camera brand chose not to renew its agreement.
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L’Oreal extends the Chiefs esports deal
Global men’s skincare and grooming brand L’Oreal Paris Men Expert has extended its major partnership with premier ANZ esports club, the Chiefs.
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Telstra will no longer automatically renew sponsorships
After automatically renewing all its corporate sponsorships in 2020 in response to COVID-19, Telstra has revealed it will now review each of its deals individually.
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Live Nation’s Perth-based acquisition will boost brand opportunities
Global live entertainment leader, Live Nation has announced it is buying Western Australia’s largest locally based touring company, Mellen Events, to broaden its footprint in Australia.
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Survey confirms fans happy to watch and pay for streamed sport
New research by cloud video platform Grabyo shows that 79% of sport fans would be happy to watch sport entirely on streaming platforms, and that 65% want to see more live sport broadcast on social media.
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