The innovative and effective Indigenous health initiative, Deadly Choices, has signed a deal with NRL club the Melbourne Storm for the remainder of the 2021 season, with planning underway for a longer-term partnership.
Read more
Multinational technology company TCL has expanded its sponsorship of the Victoria Racing Club’s Melbourne Cup Carnival with a new three-year deal, which will take the partnership into its nineteenth year.
Read more
The increasing following of some global sports by Australian sports fans offers opportunities for Australian brands to target some key markets according to Gemba senior manager, effectiveness and insights, Andrew Goodieson.
Read more
Specialist employment services organisation, Workskil Australia has extended its top-tier sponsorship deal with the Adelaide Crows’ women’s football program for another year.
Read more
The Perth Scorchers BBL franchise, owned by the Western Australia Cricket Association is set to announce a number of new and renewed partnerships starting from August.
Read more
NRL club Canterbury-Bankstown has announced a three-year partnership with Carrol & O’Dea Lawyers, which sees the company become naming rights partner of the club’s membership program.
Read more
Softball Australia (SA) has signed the country’s largest online tutoring service, Cluey Learning as an official partner for 12 months, with the option to extend.
Read more
Nielsen has used its new “InfluencerScope” metric to analyse the influence of some of Australia’s best known Olympic athletes on the run in to the Games, and the results confirm there’s a lot more than just reach to consider when choosing an ambassador.
Read more
Global mining giant Rio Tinto has become a principal partner of The West Australian Football Commission and will focus on supporting a range of the Commission’s Indigenous programmes.
Read more
Toyota Australia has released the latest commercial in its leveraging strategy for its Paralympics sponsorship, focussing on how the company’s design and engineering team helped design a high-tech wheelchair for its ambassador, wheelchair rugby player, Ryley Batt.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.