Wallabies opt for Byron brew for official beer
Rugby Australia has announced Green Coast Lager, the latest product created by Byron Bay brewery Stone & Wood, as the official beer of the Wallabies for this international season.
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Queensland Firebirds secure official technology partner
Netball Queensland and the Queensland Firebirds have signed Australian artificial intelligence solutions provider Blackbook.ai as an official technology partner for three-years.
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New broadcast deal will boost FA with major sponsorships
Football Australia’s broadcast deal with Network Ten and Paramount+, owned by 10 ViacomCBS will advance the search to fill vacant sponsorship assets as well as significantly increasing the value of its partnerships.
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Demons extend co-principal partnership
Melbourne Football Club has renewed its co-principal partnership with Australian insurer Zurich until at least the end of 2023.
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QRL looks to build non-traditional revenue streams
Queensland Rugby League will focus on building new, non-traditional commercial revenue streams after strong growth in its traditional revenues, such as sponsorship, gate, merchandise and broadcast over the past two-and-a-half years.
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SailGP returns to Sydney with Crown and Destination NSW
Global professional sailing championship, SailGP, has partnered with Destination NSW and Crown Sydney for its return to Sydney Harbour in December.
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Did Ronaldo really wipe billions off Coke’s value?
A closer look at Coke’s share price activity this week shows the action of Portuguese football superstar Cristiano Ronaldo in removing Coke bottles during a UEFA press session had only minimal impact on the share price.
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Leading footwear retailer becomes League Partner of NBL1
Global sports and footwear retailer, Foot Locker, has signed as the official League Partner of semi-professional basketball league NBL1 for an initial 12 months.
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Melbourne Boomers renew key deals
The Melbourne Boomers women’s NBL club has renewed its major partnership with outdoor advertising specialist Civic Outdoor, and is in the process of renewing other key sponsors.
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Jaguar Land Rover targeting national sponsorship exposure
Jaguar Land Rover Australia has said it has no short to medium-term plans to sponsor another Super Rugby club after their deal made with Rugby Australia.
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