The Australian Professional Leagues (APL) have announced a new broadcast deal with ViacomCBS that will see the A-League and W-League broadcast on Network 10 and Paramount+ for the next five years.
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Basketball Australia has rejigged its sponsorship structure, broadening the role of experienced sponsorship executive Dustin Lockett to include partnerships for the national teams as well as next year’s FIBA Women’s World Cup.
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A-League franchise, Adelaide United has signed a three-year partnership with European communications app Bundeling that will help it develop stronger connections with its major sponsors and corporate partnerships network.
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The Canberra Raiders NRL team has revealed its Indigenous Round jersey that features its regular season sponsors, Toyota Forklifts and Canberra Milk, switching their branding positions for the special round.
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The Spirit of Tasmania shipping line has become the inaugural principal partner of nascent NBL franchise the Tasmania JackJumpers.
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The Malthouse Theatre’s new interactive production, Because the Night, hopes to appeal to sponsors that would not normally consider arts or cultural partnerships, according to Alex Bellemore, development manager for the venue.
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The Western Bulldogs AFL club has signed Australian cryptocurrency exchange, CoinSpot as its new back-of- guernsey sponsor.
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The dialog between the Australian Grand Prix Corporation and the Victorian Government over Covid regulations ensuring safety at the Formula 1 Australian GP is driving new corporate hospitality options.
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The Melbourne Stars Big Bash franchise has appointed experienced sports marketing executive Blair Crouch to the role of interim general manager.
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Cricket Australia is feeling confident of a big Ashes summer after its first face-to-face summit in two years with sponsors, agencies and broadcasters.
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