HOKA picks North Melbourne to boost running shoes market entry
The AFL’s North Melbourne Football Club has signed a two-year deal with HOKA which becomes its athletic and lifestyle footwear partner.
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HELI lifts Western Sydney Wanderers’ global brand appeal
Western Sydney Wanderers FC has signed HELI in a two-year sponsorship.
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Potential sale of Wasserman raises questions for Australian experiential, consulting sector
Global sports and entertainment agency Wasserman is reportedly exploring a sale of the business.
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Chery on top for Tropfest as marque seeks younger buyers
Chery Motor Australia will sponsor Tropfest 2026 to target younger customers through their interests.
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Rabbitohs sign Modoras to pass on financial expertise to Business Chamber and club members
South Sydney Rabbitohs have been sponsored by Modoras which takes naming rights to the NRL club’s Business Chamber.
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Sydney FC heads in Mega Rewards deal as platform expands out of Adelaide
Sydney FC has signed Mega Rewards as a Premium Partner backing the club’s A-League Men’s and Women’s teams for the remainder of the current season.
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Hawthorn adds Revolut, Kiva Wellness to backers’ list
The AFL’s Hawthorn Football Club has secured Revolut and Kiva Wellness to add finance and high-performance backers to its sponsorship roster ahead of the upcoming season.
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Sydney Swans put all teams under the Nike swoosh
Sydney Swans have expanded their long-term Nike deal to bring its AFL, AFLW, VFL, academy and First Nations teams under the same apparel partnership.
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GIANTS Netball in focus for latest Specsavers deal
Specsavers have signed with GIANTS Netball to become a Major Partner for two years.
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