Marvel Stadium stoked as Coke fan zone pops the cap
The AFL’s Marvel Stadium has launched a premium fan space dubbed the Pulse by Coca-Cola as part of its matchday and event upgrades.
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Kindred Property spirits long relationship into formal Dolphins deal
A long-standing relationship between the NRL Dolphins and Kindred Property has been formalised with the firm named as real estate partner to the club.
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Panthers, Allam Homes extend matchday presence, contributions to community
Penrith Panthers have extended Major Partner Allam Homes to the end of the 2028 NRL season.
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Gullivers scrum down again for QRU and Queensland Reds travellers
Queensland Rugby Union (QRU) has renewed Gullivers as its partner in organising match tours for fans of the Reds state team.
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Banter’s internal ticket and hospitality build ramps up to stand-alone offering
Banter has commercialised its in-house ticketing and hospitality platform after proving its value with clients over several years.
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Sharks snare double back-of-shorts deals with Carpark King and Gold Management
Carpark King and Gold Management Building & Facilities will sponsor the Cronulla Sharks NRLW side for two years.
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Bears’ launch campaign keeps on trucking – gets XFM on jersey
Perth Bears have signed Xpress Freight Management (XFM) as a Major Partner in a three-year deal ahead of the club’s 2027 NRL entry.
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New Ford deal, Breaka renewal crest strong Surfing Australia sponsor roster
Surfing Australia has signed Ford Australia as Major Partner for 2026 and extended its Breaka Flavoured Milk sponsorship for two years.
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Hawthorn does the splits to take up AFLW apparel deal with JAGGAD
The Hawthorn Football Club has become the first in the AFL to appoint separate apparel partners for its men’s and women’s teams.
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