Giants Super Netball team find major sponsor for vacant dress position
Carroll and O’Dea Lawyers will fill the vacant position on the back of the Giants’ Super Netball dress after signing a new commercial deal with the club.
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Kangaroos sign presenting partner for business network
One of North Melbourne’s existing sponsors had expanded its partnership with the AFL club to take over as presenting partner of it business network.
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New sponsorship assets offering an extra $4m in value for AFL clubs
Two new sponsorship assets introduced by the AFL are providing an additional $4 million in value for clubs, according to data from measurement and analytics company Nielsen.
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Jake Friend signs on as brand ambassador following NRL retirement
Only weeks after announcing his immediate retirement from the game, former NRL star Jake Friend has signed on as a brand ambassador for TradieSpec.
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Ex-Waratah vitamin brand signs third Super Rugby sponsorship
Founded by ex-NSW Waratah Damien Fitzpatrick, Vitamin brand Bondi Vite has inked its third Super Rugby sponsorship and continues to focus on partnering with elite teams and players.
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New study examines sponsorship implications from sports scandals
New research by the University of Queensland suggests that sporting teams and their sponsors should be aware of the importance of ambi-fans (those who follow and support two or more teams in the code) when considering the impact of sports scandals.
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Therabody now holds deals across three of Australia’s major sporting codes
Tech wellness company Therabody has just inked a deal with the AFL, completing a four-month sponsorship run which sees the global brand now having arrangements with three of Australia’s major sporting codes.
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Firebirds sign lucrative long-term deal with new principal partner
After a conscious decision to move away from naming rights partnerships in 2019, the Queensland Firebirds have now secured one of the biggest commercial deals in the club’s history, signing a top-100 ASX company as a principal partner.
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Australian Professional Leagues E-League secures naming rights sponsor
Australian Professional Leagues (APL) esport venture the E-League will return for a fourth straight year in 2021 with the addition of Nivea Men as new naming rights sponsor.
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Ingenia Holiday Parks to focus on fan engagement in Rabbitohs extension
Ingenia Holiday Parks has signed a significant sponsorship extension with South Sydney Rabbitohs which the company’s CEO and managing director, Simon Owen, hopes will boost visitor numbers across its parks in NSW and Queensland.
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