Lion expands Furphy AFL footprint north through new Swans partnership
The Lion Australia beer brand, Furphy, has expanded its portfolio of AFL club sponsorships by signing as the official beer of the Sydney Swans.
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Isuzu UTE emerge from sponsorship hiatus with Surf Life Saving deal
Isuzu UTE Australia has become a sponsor of Surf Life Saving Australia and will provide a fleet of Isuzu D-MAX utes and MU-X SUVs as part of the arrangement.
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NRL signs technology partner to boost player recovery
Technology wellness company, Therabody, has become the official recovery partner of the men’s and women’s NRL Telstra Premiership.
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The Melbourne Rebels gain new sleeve sponsor
Vietnamese restaurant chain, Roll’d Vietnamese, has renewed and expanded its sponsorship of the Melbourne Rebels Super Rugby franchise.
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Rebel to focus on women’s grassroots sport through expanded FA deal
Sports retailer, Rebel Sport has renewed and expanded its sponsorship of Football Australia in a deal that will support the growth of women’s football at both the grassroots and professional levels.
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Bastion EBA launches new sponsorship tool
Independent sponsorship and experiential agency, Bastion EBA has launched a new tool which it hopes will help brands get more from their partnerships.
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Panthers sign home loan partner as mystery surrounds departing sponsor
Bluestone Home Loans has become the official home loan partner of the Penrith Panthers NRL club.
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Adidas not budging despite global CEO’s AFL comments
Despite comments from its global CEO that adidas would end its involvement in niche sports such as AFL in Australia, adidas’ local managers don’t expect a move away from the AFL anytime soon.
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Bulldogs post small profit on lower revenue
The Canterbury Bankstown Bulldogs Rugby League Club has posted a consolidated profit of almost $4.5m for the 2020 financial year, but the annual report reveals that this largely reflects government support received during the year as well as reduced staff costs due to the pandemic.
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Non-alcoholic beer and wine a potentially lucrative new sponsorship category
The rapid growth in the non-alcoholic beer and wine market makes it a potentially lucrative new sponsorship category for rights holders, but there are some crucial issues for them to consider, says specialist sport and sponsorship consulting company Gemba.
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