Bendigo Bank partners with SEM Phoenix
After filling all the available assets on its playing kit earlier this year, NBL club South East Melbourne Phoenix, re-focused its efforts to off-court assets and has landed a deal with Bendigo Bank.
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Virgin Australia and AFL agree to five-year deal
Virgin Australia has committed to a five-year agreement with the AFL that will see the troubled airline remain the league's official partner. Meanwhile, Continental Tyres has replaced McDonalds and Telstra on key assets after agreeing to a major deal with the code.
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Carlton & United Breweries agrees to Essendon sponsorship
Essendon Football Club has landed a three-year deal with Carlton & United Breweries (CUB).
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KFC hits back with Hawthorn sponsorship
Following a string of deals by fast-food rival McDonalds, KFC has hit back by agreeing to a lucrative multi-year deal with the AFL’s Hawthorn Football Club.
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Rabbitohs land deal with McDonalds
The South Sydney Rabbitohs are the latest club to land a new sponsorship deal with fast food franchise McDonald’s.
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New broadcast deal helps Reds clinch new partner
Global wearable health product company, Biowin, has agreed to a multi-year deal with the Queensland Rugby Union (QRU) as it looks to expand its operations into Asia Pacific.
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DoorDash takes naming rights to touch football in cross-code partnership with NRL
The NRL has signed a cross-code partnership with DoorDash that will see the food delivery platform take naming rights to Touch Football Australia (TFA) along with key assets in the NRL.
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Merlin takes naming rights to the Supercars Darwin event
The Darwin leg of the Supercars championship has just landed a new naming rights sponsor with garage door company Merlin agreeing to a new two-year deal.
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Eels land McDonald’s and Taubmans
After landing several significant new sponsorships, the Parramatta Eels are in the strongest commercial position in the club’s history, according to chief commercial officer, Andrew Mikhail
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Shell V-Power agrees to major QRL sponsorship
Queensland Rugby League (QRL) has continued its momentum in landing big-name brands on its list, with Shell V-Power agreeing to a new multi-year partnership.
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