Hawks lure back former principal partner in new category
The Hawks NBL franchise has lured its former principal partner, Multi Civil & Rail (MCR), back to the club in a new partner category.
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Reds on the verge of filling playing kit for the first time in more than four-years
After landing a string of deals and with more on the way, Queensland Rugby Union (QRU) is on the verge of filling its entire playing kit for the first time in more than four years, according to its head of commercial, Malcom Watts.
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Raiders fill vacant sleeve position in sponsor reshuffle
Canberra Raiders have landed a replacement partner to take over the sleeve position on its playing jersey after it was left vacant when Capitol Chilled Foods Australia reconfigured its deal late last year.
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AIA Australia moves into women’s sport with co-major partnership
Health insurer AIA Australia will become the new co-major partner of Collingwood’s AFLW side after AVID Property Group opted not to renew its co-major sponsorship of the Magpies after a one-season deal last year.
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Melbourne’s Scape Aurora Towers turns to sports sponsorships
Scape Aurora Towers, a new development that has just opened its doors in Melbourne’s CBD, is shunning traditional marketing methods and will instead be pursuing partnerships with athletes and sporting clubs, which the company’s chairman Craig Carracher hopes will generate more exposure and drive business its way.
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A-League clubs partner with Epic Games to reach global audience
Three Australian A-League clubs will partner with Epic Games, operator of the huge global game Fortnite, in an initiative aimed at opening up a new range of fans for the clubs.
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Brisbane Bullets close to full kit roster
NBL franchise the Brisbane Bullets has all but filled its on-court playing kit sponsor roster, after landing two short deals and a principal partnership in the last month.
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ESE The Agency creates athlete division for female talent
Events, Sponsorship and Entertainment agency, ESE The Agency, has launched a new athlete division with a specific focus on female talent.
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Cats book “better than anticipated” $2.6 million loss
A drop in memberships, combined with a decrease in sponsorship revenue and lower home game attendance pushed the Geelong Football Club’s operating revenue down 36% to $38.3 million for the 2020 financial year.
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A-League clubs win supply deals but comp naming rights position still vacant
Sports nutrition company Body Science and beverage manufacturer Utonic have agreed to product supply deals with two A-League clubs, but the men’s competition is still looking to secure a new naming rights partner following Hyundai’s exit.
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