Stawell Gift lands long-term naming rights partner
Victorian electricity company Powercor has secured the naming rights to the Stawell Gift in a new long-term deal.
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Melbourne United secures two crucial renewals
Melbourne United has secured two crucial partnership renewals as the franchise prepares for the 2020/21 NBL season.
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Suzuki moves to chest position on Storm jersey in sponsor re-shuffle
Automotive manufacturer Suzuki has agreed to a multi-year extension with the Melbourne Storm that will form part of a re-shuffle on the NRL clubs’ jersey.
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Nike upgrades Swans deal in long-term agreement
Nike has expanded its partnership with the Sydney Swans that will see the global sportswear giant take over as apparel provider for both the club and its academy.
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Price Attack signs co-major deal with Lions AFLW
Cosmetics and hair care retailer, Price Attack, will replace healthcare firm Icon Group as the co-major partner of the Brisbane Lions AFLW team after agreeing to a new multi-year deal.
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Herbalife Nutrition expands Wanderers deal as part of multi-year extension
Global nutrition company Herbalife Nutrition has expanded its partnership with the Western Sydney Wanderers in a new multi-year deal.
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QBE focuses on community initiatives through Taronga partnership
Through its partnership with Taronga Conservation Society Australia (Taronga), Insurance company QBE is able to achieve outcomes that offer tangible results, according to its chief marketing officer, Sara Foale.
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Zammit appointed to lead WorldPride’s multi-year partnerships prospectus
Adam Zammit has been appointed as the new director, partnership and revenue for Sydney WorldPride after consulting to a number of Australian entertainment and arts organisations over the last few years.
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FFA forecasting $7.3 million deficit as sponsorship tumbles
Football Federation Australia posted a loss of $1.8 million in 2019/20 after broadcast, gate and sponsorship revenue collapsed during the pandemic, and the organisation expects a full year loss of $7.3 million in the current financial year.
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Magic Millions signs new wagering partner
Wagering company TAB has signed a new three-year deal to become the new official wagering partner of the Magic Millions.
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